Kona Surf Co.

Kona Surf Co. is an east coast institution in the surf, skate and athletic retail world. Along with carrying the top brands in action sports, Kona is proud to offer their own premium line of apparel, surf, and skate products.

THE OBJECTIVE

Positive Vibes and Premium Products

The objective was to redesign their website to help build brand awareness, generate excitement around their brand ambassadors, and increase sales.

THE STRATEGY

A New Digital Experience

The strategy was to create a new digital experience for Kona Surf Company. I redesigned their website to give the company a modern aesthetic and user experience. The redesign allows consumers to navigate the site and purchase products with fewer steps and increased ease.

THE OUTCOME

Increased Engagement and Increased Sales

The redesigned site and user experience increased the websites consumer traffic and engagement. Kona Surf Company’s modernized digital presence helped strengthen their brand identity.

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