HEMPLYFE social

Developed social media content designed to craft a cohesive visual story that introduced the brand and its product line to new audiences.

The creative direction emphasized storytelling through bold imagery, lifestyle photography, and curated design elements that highlighted product functionality while reinforcing brand identity. Each post was strategically designed to spark engagement, build awareness, and establish an emotional connection with consumers by showcasing the products in aspirational, real‑world contexts. This campaign positioned the brand as both innovative and relatable, laying the foundation for long‑term digital presence and community growth.

 

HEMPLYFE apparel

This apparel design series explores the intersection of bold branding and lifestyle symbolism through the lens of streetwear. Centered around the "HEMP LYFE" identity, each t-shirt mockup features a distinct interpretation of the pineapple motif—a visual metaphor for vitality, resilience, and unconventional luxury.

The collection showcases four unique compositions:

  • A circular emblem that evokes unity and balance

  • A pocket illusion with a playful pineapple crest

  • A scaled texture pattern that nods to organic repetition

  • A centralized icon layout emphasizing symmetry and brand clarity

Each design was crafted to reflect a modern, eco-conscious aesthetic while maintaining versatility across casual and elevated wear. The mockups were developed to visualize brand cohesion, explore placement dynamics, and test visual hierarchy in real-world garment contexts.