Directed new product launch for the Brilliance Watch Band for Apple Watch, developing campaign assets to highlight its premium design and functionality. Executed launch strategy across digital and in‑store channels to build awareness, educate consumers on product benefits, and strengthen brand positioning.
Conceptualized and executed a campaign introducing the Twinkle Ombre Case Collection for the iPhone 12 Series, blending vibrant visuals and trend‑driven storytelling to highlight the collection’s unique gradient design. Developed digital and in‑store assets that captured consumer attention, built excitement around the launch, and reinforced the brand’s reputation for stylish, innovative accessories.
Introduced BLOX, our boldest and edgiest case collection to date, through a campaign that emphasized bold colors and modern aesthetics. Crafted creative assets across digital and in‑store channels to showcase the collection’s distinctive style, spark consumer excitement, and position BLOX as a statement accessory within the iPhone lineup.
Designed and executed a holiday promotion highlighting Free 2‑Day Shipping for U.S. orders over $100, ensuring customers received their gifts before Christmas. Developed festive creative assets and messaging that emphasized convenience, urgency, and seasonal cheer, driving engagement while reinforcing the brand’s commitment to delivering a seamless holiday shopping experience.
A Green Monday Sale highlighting a 40% OFF promotion on all phone cases, creating bold, eye‑catching campaign assets to capture consumer attention and drive urgency. Leveraged creative storytelling across digital and in‑store channels to highlight style and value, ultimately boosting traffic, increasing sales, and reinforcing the brand’s reputation for trend‑forward accessories.
Led the launch campaign for the new Samsung S22 Series Case Collection, crafting bold, design‑driven assets that highlighted the collection’s modern aesthetics and functional protection. Developed creative storytelling across digital, social, and in‑store channels to build excitement, showcase the unique style of each case, and position the collection as a must‑have accessory for Samsung’s flagship device.
