Hidden Clothing Co.

Hidden Clothing Company combines the laid back nature of Hawaiian surf towns with the urban lifestyle of the big city. Hidden Clothing Company was founded with the ideal that life is better in the water, but if you can’t get to the beach then you might as well bring it to you.

THE OBJECTIVE

Hawaiian Style and Urban Life

Hidden Clothing Company needed help to build a brand identity to suit their company needs. With so many choices in the apparel world, Hidden Clothing Company needed a way to separate themselves from the crowd.

THE STRATEGY

Build A Brand Identity

Hidden Clothing Company embodies the laid back nature of Hawaiian beach towns while adding a hint of the urban lifestyle. My approach was to identify the culture that Hidden Clothing Company wished to embrace and create a brand around it. Bringing ocean culture and big city hussle together to create a unique clothing line that combined function, fit, and art.

THE OUTCOME

A Culture Clothing Brand

A unique brand that combines two things that couldn’t be further apart. Slowing down the city life to run on Hawaiian time one article of clothing at a time.

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