Maile Weddings & Photography

Maile Weddings and Photography is a full service wedding and event coordination business located on the island of Kauai, HI. As one of the top wedding coordination businesses on the island, Maile Weddings and Photography provides a once in a lifetime experience on the most important day of your life.

THE OBJECTIVE

Redefine The Digital Experience

Maile Weddings and Photography originally reached out to me to redesign their logo. As I looked at their existing website, I discovered their digital presence was underwhelming and outdated, and how it could be influencing potential consumers who visited the site.

THE STRATEGY

Create a New Digital Identity

The strategy was to revamp the user experience with a focus on increased functionality, new content, and captivating design. I wanted to create a user flow that allowed users to travel through the site, gain the desired information, and complete the call-to-action with fewer steps and increased ease.

THE OUTCOME

A Site That Creates Fairytale Weddings

The outcome was a fully responsive website that allows the user to create a unique, personalized wedding that surpasses their wildest dreams. The informative nature of the site allows the user to plan their special day without any doubt or hesitation.

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