Mikael Ymer

Mikael Ymer is an up and coming tennis professional from Skovde, Sweden. He currently holds a ranking of 358 in the world and is considered to be a rising star in the next generation of competitors.

THE OBJECTIVE

Create a Digital Presence

The objective was to create a digital presence to help Mikael Ymer gain recognition and endorse his personal brand. The challenge was to deliver a product that would resonate with his current fan base while attracting new ones.

THE STRATEGY

Design a Website to Fit His Style

The strategy was to build a single page site where Mikael’s fans could stay up to date on his tournament results and daily schedule. I sought to share a little more about his personal life and background to those new to his story.

THE OUTCOME

Forging a Greater Fanbase

The website design makes it easy for Mikael’s fans to stay up to date with his day to day life and follow his journey as he continues to climb to the top of the tennis world.

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